Blogs

Level 3 - Defend Yourself and Master the Games, Office Politics, Unwritten Rules

What do you think of when you hear the words office politics? Is it all about "backstabbing," spreading malicious rumors, and "sucking up" to the right people? If so, you'll likely want to stay as far away from it as you can.
View more

10 Promotional Marketing Tools

How should you plan your promotion? What strategies and tactics should you have to use? What are the advantages and disadvantages of each tactic?
View more

4Cs Model of Trade Marketing

Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. The alignment of sales and marketing discipline to profitability can be another explanation for trade marketing
View more

How to Build Brand for a Startup

The most important assets of any business are intangible-its company name; its brands, symbols, and slogans, with their underlying associations; its perceived quality; its name awareness; its customer base; and its proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings.
View more