Blogs

How to Build Brand for a Startup

The most important assets of any business are intangible-its company name; its brands, symbols, and slogans, with their underlying associations; its perceived quality; its name awareness; its customer base; and its proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings.
View more

10 Promotional Marketing Tools

How should you plan your promotion? What strategies and tactics should you have to use? What are the advantages and disadvantages of each tactic?
View more

How to Build a Product from Idea to the Market

Product development typically refers to all of the stages involved in bringing a product from concept or idea through market release and beyond
View more

Premium Program - Promotional Marketing Tool #8

Premium Program is adding relevant value to a Product and Service offer. It could be a Continuity Program, a Sales Incentive Program or a Display Program
View more