Introduction

Some Straight-Forward Questions

• What is a marketing strategy today?
• When do you change your marketing strategy?
• Why might it be more important to be fast than right?
• How do you manage the process of changing your marketing strategy?

How you will benefit

• Define the nature and concept of marketing in a competitive environment.
• Understand the process of planning for marketing activities.
• Apply the techniques used in assessing market opportunities.
• Gather information necessary for implementing successful marketing strategies.
• Understand the implications of the 4Ps in marketing converting into 4Cs (Customer Solutions, Customer Cost, Convenience and Communication)

Who should attend

Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel, and others who are involved in marketing activities at all levels of the organization

What you will cover