Coupon Program - Promotional Marketing Tool #2

Coupons are discounts, but they achieve more specific benefits and control than does a broad-stroke price cut. Coupons can provide better accounting by limiting the quantities issued and forecasting redemptions. They can zero in on specific targets through print media

Advantages:

  1. Attract new customers
  2. Clean out Inventory
  3. Introduce New Brands
  4. Quick Infusion of Cash

 

Disadvantages:

  1. Increase of Cost
  2. Cannibalizing
  3. The Proverbial Goal in Own Post
  4. Lacks Sustainability

 

 

 

 

For more detail of the Art of Promotional Marketing, please view more >>>

 

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