Customer - Business Life Partner
Customer Perspective is an important part of checking Business Health, it is Business Life Partner. It depends on your company strategy in Financial Perspective, Customer expectations will be defined:
- To Observe:
- What Customers Needs, Wants and Demands?
- What Make Customer Satisfy?
- What Enhances Customer Values?
- To Listen:
- Customers' Feedback about Price, Quality, Service Standard, Partnership, etc...
- Customers' Challenges if they are companies, we have to involve in their company operation to understand more
- To Be Trusted Partner, always!
- To Communicate often with Customers. Different business model (B2C, B2B, etc...) will have a different way to communicate
In summary, the Customer Perspective part will be checked:
- Marketing and Sales Strategies
- Customer Relationship Management (CRM)
- Customer Service and Service Quality Management