Licensed Properties Program - Promotional Marketing Tool #7

Licensed Properties are celebrities, events, leagues, entertainment packages, and the like that have their own intrinsic value, identity, and rights to their likenesses, which can be sold to marketers

What Can You Do:

  1. Signage
  2. Celebrity Appearances
  3. VIP Suites
  4. Souvenirs
  5. And more...

 

Advantages:

  1. Can direct approach fans or followers of Celebrities or KOLs
  2. Brand Differentiation
  3. Direct Communication with target Customers

 

Disadvantages:

  1. Big Investment at the beginning
  2. Limitations of doing offline
  3. Target Customers could follow other Celebrities or KOLs at the same time

 

 

 

 

For more detail of the Art of Promotional Marketing, please view more >>>

 

Other blogs

Navigating Uncertainty: The Indispensable Role of CXO Search & Interim Services for Established Companies

Embracing Change: Why You're Never Too Old to Start a New Career

Turning Challenges into Opportunities - The CEO Skills

Navigating Regulatory Challenges - The CEO Skills

Mitigating Risks - The CEO Skills