Mastering Design Thinking Program

Introduction

Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation.

This practical training program is designed with:

  • 16 hours training
  • 03 months one-on-one coaching and doing projects

How you will benefit

  • Employ different analytical methods to uncover the vital human needs behind desired solutions
  • Use a problem resolution approach that incorporates empathy, ideation, prototyping, and testing in a fun and challenging atmosphere
  • Apply design thinking to real business problems and produce innovative, user-focused solutions
  • Implement design thinking methods associated with every stage of the problem solution journey
  • Prototype suggested solutions rapidly and proactively, and test these prototypes to reduce costly mistakes and risks, accelerate organizational learning and respond to market challenges

Who should attend

People from small and large organizations will benefit equally. RBNC designs this course for anyone interested in discovering the power and versatility behind design thinking. the audience could come from different professional backgrounds such as: graphic designers, entrepreneurs, project stakeholders, project managers, software engineers and application developers, and anyone interested in learning innovative problem-solving approaches useful in resolving problems outside or within the work environment

What you will cover

Why Design Thinking Process

  • What is Design Thinking?
  • Why is Design Thinking so important?
  • How to apply Design Thinking to Information Technology, Education, Healthcare, and Business?
  • The Design Thinking Process: Empathizing with your users; Defining the problem and interpreting the results; Ideating, Prototyping, Testing
  • Your roles in the Design Thinking Process

Stage 1: Empathize

Empathy is the foundation of human-centered design. The problems you’re trying to solve are rarely your own, they’re those of particular users. Build empathy for your users by learning their values

  • The empathic approach
  • Improving designs by empathizing with target audience
  • Context mapping – Probing, designing and using
  • Using ethnographic methods to improve design outcomes
  • Guidelines to conduct user interviews
  • The need to question everything

Outcomes: Participants will learn how to design the questionnaire and conduct an interview with the client/user

Stage 2: Define

The define mode is when you unpack your empathy findings into needs and insights and scope a meaningful challenge. Based on your understanding of users and their environments, come up with an actionable problem statement: your Point Of View

  • Defining the problem
  • The empathy map
  • Creating the Point of View
  • Mapping the stakeholders
  • Defining the challenge

Outcomes: Participants will learn how to define the specific problem

Stage 3: Ideate

Ideate is the mode in which you generate radical design alternatives. Ideation is a process of “going wide” in terms of concepts and outcomes - a mode of “flaring” instead of “focus”. The goal of ideation is to explore a wide solution space—both a large quantity and broad diversity of ideas. From this vast repository of ideas, you can build prototypes to test with users

  • Defining ideation
  • An overview of Ideation techniques
  • Drawing the user experience design
  • Selecting the best idea
  • Overcoming barriers
  • Capturing reflections and feedback

Outcomes: Participants will learn how to develop possible solutions then select the best-fit ones

Stage 4: Prototype

Prototyping gets ideas out of your head and into the world. A prototype can be anything that takes a physical form—a wall of post-its, a role-playing activity, an object. In early stages, keep prototypes inexpensive and low resolution to learn quickly and explore possibilities

  • Reasons for prototyping
  • Getting started
  • Pitfalls to avoid
  • Prototyping methods and best practices

Outcomes: Participants will learn how to make a prototype or MVP

Stage 5: Test

Testing is your chance to gather feedback, refine solutions, and continue to learn about your users. The test mode is an iterative mode in which you place low-resolution prototypes in the appropriate context of your user’s life. Prototype as if you know you’re right, but test as if you know you’re wrong

  • During 03 months of doing the homework, the Participant will have 1 hour per week for coaching
  • Outcomes: Participants will learn
    • How to shape-up the prototype based on the customer needs
    • How to deliver a prototype or MVP

 

Study Time

This practical training program is designed with:

16 hours training - 2 days

Schedule

Vancouver
4,500 $
23 May & 24 May 2022
Ho Chi Minh
4,500 $
25 Jul & 26 Jul 2022
Melbourne
4,500 $
18 Sep & 19 Sep 2022
Bangkok
4,500 $
22 Sep & 23 Sep 2022
London
4,500 $
22 Oct & 23 Oct 2022
Jakarta
4,500 $
23 Nov & 24 Nov 2022
New York City
4,500 $
24 Feb & 25 Feb 2023