Marketing & Sales

Key Account Management Strategy

New York
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Sweepstakes and Contests Promotional Marketing


Sweepstakes can be one of the most economical promotion because the prize cost is spread across all the non winners. RBNC designed this program to guide participants how to develop and manage a Sweepstakes and Contest Program for your business.




How you will benefit

At the end of this program, participants will be able to:
  • Understand what sweepstakes program is
  • Identify the sweepstakes promotional objectives, strategies and tactics
  • Develop and Manage a sweepstakes promotional marketing plan
  • Understand the advantages and disadvantages of each tactic in sweepstakes promotional marketing

Who should attend

Sweepstakes and Contest Promotional Marketing Program is designed for all Sales and Marketing Professionals both online and offline

What you will cover

Module 1: Overview

  • Sweepstakes and Contest program definition and terminology
  • When to use Sweepstakes and Contest program when not 
  • Advantages and disadvantages of Sweepstakes and Contest program

Module 2: Sweepstakes and contest program promotional objectives, strategies and tactics

  • Understand your business direction
  • How to develop Sweepstakes and Contest program objectives and strategies
  • How to develop tactics and action plans

Module 3: Projecting redemptions and budgeting

  • Process and cost
  • Budgeting and cost-per-sale scenario

Module 4: Controlling sweepstakes and contest program fraud

  • Impact of risk vs probability of occurrence
  • Risk management
Study Time

This practical training program is designed with:

8 hours training - 1 day


Live Online
2,100 $
12 Jun 2025
New York
2,100 $
25 Sep 2025

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