The Power of Storytelling

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have a greater impact if you have a compelling story to relate

Personal Stories: Executives got trained well about storytelling techniques but not all are good storytellers:

  1. Who I am stories
  2. Why I am here stories


Product Stories: Marketers know how to build products' stories but not all stories are attractive to customers

  1. Customer - challenge stories
  2. Your solutions stories
  3. Your results stories


Corporate Stories: Many corporations have been 100 years in the market but not all could attract talents and investors

  1. Vision stories
  2. Missionn stories
  3. Core values stories