Twenty Good Practices for Communicating Change (Part 2)

Part 2: Communicating change can be a challenging task, but there are some good practices that can help ensure that the change is understood, accepted, and implemented effectively. Here are some tips for communicating change:

11. Align messaging

Ensure that all communications related to the change are consistent and aligned. This can help reduce confusion and ensure that stakeholders are receiving the same message.


12. Use visuals

Use visuals such as diagrams, charts, or infographics to help explain the change and its implications. This can help people better understand complex information and remember key points.


13. Celebrate success

Celeate milestones and successes along the way. This can help build momentum and motivate stakeholders to continue supporting the change


14. Timing is important

Consider the timing of your communications carefully. Avoid communicating major changes during times of high stress or disruption, such as during a major holiday or during a critical project deadline.


15. Use a variety of mediums

People consume information in different ways, so consider using a variety of mediums to communicate your change message. This may include written communications, videos, podcasts, webinars, or interactive training modules.


16. Set expectations

Be clear about what people can expect during and after the change process. This can include timelines, expectations for participation, and how to access support and resources.


17. Empower others

Empower others to be ambassadors for change. Provide tools and resources to help them communicate the change message effectively to their colleagues and teams.


18. Tailor the message

Tailor your change message to different audiences. Different stakeholders may have different concerns or priorities, so it is important to customize your communication to address their specific needs and interests.


19. Create a two-way dialogue

Encourage open and honest communication by creating opportunities for stakeholders to ask questions, provide feedback, and share their concerns. This can help address any potential issues or roadblocks early on in the change process.


20. Follow up

After the change has been implemented, follow up with stakeholders to ensure that they have successfully adopted the change and are fully supported. This can help identify any ongoing issues or concerns and ensure that the change is sustainable over the long term.


Related Article: Twenty Good Practices for Communicating Change (Part 1)