Blogs

Five Steps to Check-up Your Business Health

Business Health Check is a review of your entire business operations and is designed to find areas for growth, cost savings, more productivity, and better profitability in your business.

Level 2 - Your Manager Shine First, Office Politics, Unwritten Rules

What do you think of when you hear the words "office politics"? Is it all about "backstabbing," spreading malicious rumors, and "sucking up" to the right people? If so, you'll likely want to stay as far away from it as you can!

4Cs Model of Trade Marketing

Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. The alignment of sales and marketing discipline to profitability can be another explanation for trade marketing

Decode 4Ps into 4Cs - Marketing Led and Sales Driven

Mapping Marketing and Sales is a challenging task. Marketing and Sales teams are conflicted all the time from Strategy to Execution. How to Decode 4Ps to 4Cs: