Certification Programs

Certified Public Relations Professional


Senior executives should have a strong understanding of PR and its role in their organization's overall strategy. Here are a few key things that senior executives should know about PR

  • PR is about building relationships
  • PR can impact the bottom line
  • PR requires a proactive approach
  • PR and crisis management go hand in hand
  • PR is constantly evolving

By understanding these key aspects of PR, senior executives can ensure that their organization is well-positioned to build and maintain positive relationships with stakeholders, enhance its reputation, and achieve its overall business goals

This practical training program is designed with:

  • 16 hours training 
  • 03 months one-on-one coaching and doing projects
  • Project result presentation
  • Examination




How you will benefit

  • Understand the functions of Public Relations (PR) in a changing environment.
  • Practice the key communication skills and techniques essential for performing their public relations duties.
  • Demonstrate a better understanding of how to communicate effectively with the internal and external publics of the organization.
  • Play an active role in supporting the image and reputation of the organization.

Who should attend

Managers, supervisors and officers experienced in public relations. Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this program. Successful candidates on this program will be awarded RBNC’s Professional Certificate.

What you will cover

Module 1: Public Relations in a Changing Environment

  • The Origin and Development of PR
  • Definitions, Scope and Objectives
  • New Roles and Perspectives
  • The Role of Public Relations in Building and Supporting the Image of the Organization

Module 2: The Functions of Public Relations

  • Planning and Organizing the Activities of Public Relations
  • Ingredients of Successful PR Planning
  • Main Qualities of Public Relations Professionals
  • Public Relations Position in the Organization

Module 3: Public Relations and Communication

  • Communicating with the Internal and External Publics
  • Overcoming Barriers in Communication
  • Non Verbal Communication
  • The Communication Abilities for Public Relations Professionals

Module 4: The Role of PR Professionals in Dealing with the Internal and External Publics

  • Understanding Difficult Personalities
  • Dealing with Difficult Personalities

Module 5: Verbal Communication Skills

  • Kinds of Verbal Communication
  • How to Prepare for a Presentation/Speech
  • Rehearsing your Presentation/Speech
  • Verbal and Non Verbal Skills while Presenting

Module 6: Written Communication Skills

  • Types of Written Communications
  • Effective Writing Skills: Memos, Letters and Emails
  • Writing and Producing Newsletters
  • Designing and Producing Brochures
  • Preparing Articles for Magazines

Module 7: Press Conferences

  • Why Conduct a Press Conference
  • How to Conduct a Press Conference
  • How to Prepare a Press Release
  • Dealing with Questions During a Press Conference
  • Preparing and Circulating the Press Clippings
Study Time

This practical training program is designed with:

16 hours training - 2 days


Live Online
4,500 $
24 Aug & 25 Aug 2024
Live Online
4,500 $
11 Oct & 12 Oct 2024
4,500 $
26 May & 27 May 2025

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