Coupon Program - Promotional Marketing Tool #2

Coupons are discounts, but they achieve more specific benefits and control than does a broad-stroke price cut. Coupons can provide better accounting by limiting the quantities issued and forecasting redemptions. They can zero in on specific targets through print media


  1. Attract new customers
  2. Clean out Inventory
  3. Introduce New Brands
  4. Quick Infusion of Cash



  1. Increase of Cost
  2. Cannibalizing
  3. The Proverbial Goal in Own Post
  4. Lacks Sustainability





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