What do you think of when you hear the words office politics? Is it all about backstabbing, spreading malicious rumors, and sucking up to the right people? If so, you'll likely want to stay as far away from it as you can.

Discounting is motivating the purchase of a product or service by temporarily lowering the price to distributors, the trade, and/or consumers. You have to consider how much to discount your products, when, how, and, perhaps most important, how to protect your brand's quality image?

Partnership or Tie-in Marketing Program is an advertising approach to create an association to let your firm join customer conversation