Blogs

Career Planning, Team Leader, Supervisor, Manager

At any level of your career development journey (from front-line employee to Chief Executive Officer), you must have clear Career objectives and a detailed plan. For middle management level, you have two options:

Decode 4Ps into 4Cs - Marketing Led and Sales Driven

Mapping Marketing and Sales is a challenging task. Marketing and Sales teams are conflicted all the time from Strategy to Execution. How to Decode 4Ps to 4Cs:

The First Skill of a Situational Leader

The First Skill of a Situational Leader is a SMART Goal Setting. The main duty of a leader is to increase productivity for the organization. Using the situational leadership approach can build morale among employees and create a productive environment

Licensed Properties Program - Promotional Marketing Tool #7

Licensed Properties are celebrities, events, leagues, entertainment packages, and the like that have their own intrinsic value, identity, and rights to their likenesses, which can be sold to marketers