Blogs

10 Promotional Marketing Tools

How should you plan your promotion? What strategies and tactics should you have to use? What are the advantages and disadvantages of each tactic?
View more

How to Build Brand for a Startup

The most important assets of any business are intangible-its company name; its brands, symbols, and slogans, with their underlying associations; its perceived quality; its name awareness; its customer base; and its proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings.
View more

Sweepstakes Program - Promotional Marketing Tool #1

Sweepstakes can be one of the most economical promotion because the prize cost is spread across all the non-winners
View more

Coupon Program - Promotional Marketing Tool #2

Coupons are discounts, but they achieve more specific benefits and control than does a broad-stroke price cut. Coupons can provide better accounting by limiting the quantities issued and forecasting redemptions. They can zero in on specific targets through print media
View more