Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. The alignment of sales and marketing discipline to profitability can be another explanation for trade marketing

Customer experience, also known as CX, is your customers' holistic perception of their experience with your business or brand. CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you

Speaking & Sharing at work is very important, it will build your credibility and personal brand with others (clients, colleagues, and upper levels). For middle management levels, you should be: