Blogs

Sweepstakes Program - Promotional Marketing Tool #1

Sweepstakes can be one of the most economical promotion because the prize cost is spread across all the non-winners
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Product Branding - Storytelling Techniques

Why the product story is so important? Because a product or a service without a story is just a list of features. Nobody needs features. People need solutions to problems in their specific industry. Storytelling allows for putting those features to work by defining practical scenarios. Each business is unique in a way - there are a company mission and business goals. There’s the company culture. There’s a backstory to starting the business. And an ideal subset of problems that are uniquely solved by a solution.
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Situational Leadership - The What - Why - How

The main duty of a leader is to increase productivity for the organization. Using the situational leadership approach can build morale among employees and create a productive environment
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Career Planning, Team Leader, Supervisor, Manager

At any level of your career development journey (from front-line employee to Chief Executive Officer), you must have clear Career objectives and a detailed plan. For middle management level, you have two options:
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