Blogs

How to Build a Product from Idea to the Market

Product development typically refers to all of the stages involved in bringing a product from concept or idea through market release and beyond
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Premium Program - Promotional Marketing Tool #8

Premium Program is adding relevant value to a Product and Service offer. It could be a Continuity Program, a Sales Incentive Program or a Display Program
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Coupon Program - Promotional Marketing Tool #2

Coupons are discounts, but they achieve more specific benefits and control than does a broad-stroke price cut. Coupons can provide better accounting by limiting the quantities issued and forecasting redemptions. They can zero in on specific targets through print media
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Sweepstakes Program - Promotional Marketing Tool #1

Sweepstakes can be one of the most economical promotion because the prize cost is spread across all the non-winners
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