Blogs

The Power of Storytelling

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have a greater impact if you have a compelling story to relate
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5 Ways to Create a Customer Experience Strategy - CX

Customer experience, also known as CX, is your customers' holistic perception of their experience with your business or brand. CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you
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Building Credibility, Sharing & Speaking at Work - Team Leader or Supervisor

Speaking & Sharing at work is very important, it will build your credibility and personal brand with others (clients, colleagues, and upper levels). For middle management levels, you should be:
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Decode 4Ps into 4Cs - Marketing Led and Sales Driven

Mapping Marketing and Sales is a challenging task. Marketing and Sales teams are conflicted all the time from Strategy to Execution. How to Decode 4Ps to 4Cs:
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