Blogs

Decode 4Ps into 4Cs - Marketing Led and Sales Driven

Mapping Marketing and Sales is a challenging task. Marketing and Sales teams are conflicted all the time from Strategy to Execution. How to Decode 4Ps to 4Cs:
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Discount Program - Promotional Marketing Tool #3

Discounting is motivating the purchase of a product or service by temporarily lowering the price to distributors, the trade, and/or consumers. You have to consider how much to discount your products, when, how, and, perhaps most important, how to protect your brand's quality image?
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Career Planning, Chief Executive Officer

At any level of your career development journey (from front-line employee to Chief Executive Officer), you must have clear Career objectives and a detailed plan. CEO is similar to a conductor, you are:
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The First Skill of a Situational Leader

The First Skill of a Situational Leader is a SMART Goal Setting. The main duty of a leader is to increase productivity for the organization. Using the situational leadership approach can build morale among employees and create a productive environment
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