Employee Engagement from Strategy to Execution


How you will benefit

  • Defend the value of employee engagement to an organization and explain it
  • Derive learning lessons from the ABC (Antecedents, Behaviors, Consequences) model for engagement
  • Design, build and implement the requirements for an engagement culture
  • Evaluate and track the impact of engagement on business performance
  • Craft specific HR practices aimed at increasing employee engagement
  • Identify, develop and champion the required change initiatives
  • Build comprehensive employee engagement surveys and interpret their results

Who should attend

Managers who want to know the secrets of employee engagement, how it leads to improved productivity and customer service and how to encourage employees to go the extra mile. More specifically, the course is tailored to meet the needs of professional HR people as well as supervisors and managers whose primary responsibility is to engage and motivate their staff

What you will cover

Module 1: The case for employee engagement

  • Today's business reality
  • Managing times of changing people
  • What people want; employees versus employers wants
  • Defining engagement
  • Satisfaction versus engagement
  • Gallup's Q12 index of engagement
  • The engagement business case; the Return on Investment (ROI) of engagement

Module 2: The Antecedents, Behaviors, Consequences (ABC) model of engagement

  • Why people do what they do
  • The ABC model
    • Behavior modification
    • The ABC model for behavior modification
    • Antecedents at work
    • The top engagement antecedents - expectations
    • What makes consequences effective
    • Consequences that kill engagement
  • Positive and negative reinforcement
  • Organizational tools to communicate expectations

Module 3: Engagement culture

  • Things that are important to employees
  • The drivers of engagement
  • The building blocks of an engagement culture
  • Spitzer's eight desires of motivation and engagement
  • An employee engagement model
    • Two way communication
    • Trust in leadership
    • Career development
    • Employees role in success
    • Shared decision making
    • Career discussion
    • Employee gatherings
  • The role of values in building a culture of engagement

Module 4: The ROI of employee engagement

  • Employee retention funnel
  • Research data about engagement metrics
  • On-Boarding breakeven point
  • ROI of engagement calculations: A practical example

Module 5: HR practices for engagement

  • The talent war and the cost of losing it
  • Building the employee brand; what an engaged employee looks like
  • Factors that improve employee engagement
  • Activities that organizations can follow to build engagement
  • Building high performance teams: a powerful engagement tool

Module 6: Employee engagement initiatives

  • The CEO: Chief Engagement Officer
  • Leadership that ignites passion
  • The VOICE framework
  • Managing employee engaging events
  • Checklist of employee engagement best practices
  • Employee engagement ideas from A to Z

Module 7: Employee engagement surveys

  • Four surveys not one
  • A suggested framework for designing an effective engagement survey
    • Fairness
    • Involvement
    • Wellbeing
    • Information
    • Degree of engagement
Study Time

This practical training program is designed with:

16 hours training - 2 days


Live Online
3,500 $
28 Jun & 29 Jun 2025
New York
3,500 $
17 Oct & 18 Oct 2025