Marketing & Sales

How to Differentiate Your Business Strategy


Many businesses choose to restructure over time and use varying strategies to advance and distinguish themselves in the marketplace. If you want to increase profits without high risk or lowering your prices, consider creating a differentiation strategy. Since there are so many fancy ways or techniques to differentiate your business, sometimes it is confusing and complicated, RBNC designed this program to bring you and your team back to the basics of Differentiation Strategy including Mindset, Skillset, and Toolset

How you will benefit

  • Deeply understand the difference between the broad and the focus of a Differentiation Strategy
  • The benefits of why to distinguish yourselves in the marketplace
  • Skillset and Toolset of how to differentiate your business via case studies by using Porter and Blue Ocean Strategy
  • Practice, Practice, and Practice on your real business cases

Who should attend

Management team members, CXOs, Startup Founders, and Entrepreneurs

What you will cover

Module 1: What is a differentiation strategy?

  • Porter vs Blue Ocean Strategy
  • What is a broad differentiation strategy?
  • What is a focused differentiation strategy?

Module 2: Benefits of creating a differentiation strategy

  • Reduced price competition
  • Unique products
  • Better profit margins
  • Consumer brand loyalty
  • No perceived substitutes

Module 3: Case studies of differentiation strategy by using Porter vs Blue Ocean Strategy

  • Case #1: FMCG Business
  • Case #2: Healthcare Business
  • Case #3: Fintech

Module 4: How to apply the Blue Ocean Strategy Toolset into your business

  • Participants have to be well prepared about their business data before attending the training
  • Business Advisor from RBNC will select 3 cases from participants to practice the Blue Ocean Strategy
  • The outcomes of this module is a few optional differentiation of your product or business
Study Time

This practical training program is designed with:

16 hours training - 2 days


3,200 $
16 May & 17 May 2024
New York
3,200 $
18 Jan & 19 Jan 2025

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