Marketing & Sales

Promotional Marketing Program

New York
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Trade Marketing Operational Practice

Introduction

Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. RBNC designed this program focusing on 2 days practice in Trade Marketing Operational of several industries 

How you will benefit

At the end of this training program, participants will be able to:

  • Build real Trade Marketing Operational plan aligning with Strategy for their own business
  • Learn Critical Successful Factors (CSFs) from other industries
  • Be ready for action plan right after come back to workplaces

Who should attend

  • RBNC designed this advanced level for people who already attended "Essential Trade Marketing" Program
  • This course is also designed for people who sell, negotiate, promote with or manage customers operating in the various retail trade channels of your markets

What you will cover

Module 1: Aligning Trade Marketing Operational with Strategy

  • Trade Marketing Strategy overview
  • Develop Trade Program aligning with Strategy
  • Plan Sales & Operational aligning with Strategy
  • Develop Category Management
  • Plan Trade Coverage
  • Trade Investment Modeling

Module 2: Practice - Practice - Practice

There are 4 Scenario are designed with all detail Marketing Trade Strategy for exercises. Participants will work in group to develop Trade Marketing Operational

  • Scenario 1: B2C (Business-to-Consumer) business model, FMCG Industry
  • Scenario 2: B2C (Business-to-Consumer) business model, Luxury Goods Industry
  • Scenario 3: B2B (Business-to-Business) business model, Animal Feeds Industry
  • Scenario 4: B2B (Business-to-Business) business model, Service Industry
Study Time

This practical training program is designed with:

16 hours training - 2 days

Schedule

Shanghai
2,100 $
09 Nov & 10 Nov 2025

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