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Pharmacy Retail Management
Introduction
The aim of any retail pharmacy manager/business owner is to maximise profit while minimising costs. Depending on the size of the store, manager/business owner may also be required to deal with human resources, marketing, logistics, information technology, customer service and finance.
RBNC designed this training program focusing only on business development and management a pharmacy NOT healthcare and medical foundation
How you will benefit
Understand retail business standard
Understand customer behavior in a retail pharmacy environment linking to: Customer solutions/services; Cost of treatment; Convenience; Communication
Use proper merchandising and promotional strategies to improve sales performance and customer loyalty
Develop successful sales plans to grow pharmacy profitability
Who should attend
Retail Pharmacy Manager/Business Owner who want to discover the various traits of Successful Retail Pharmacy Management through actual case studies and industry best practices that showcase the required skills and strategies
You are pharmaceutical companies who want to organize this training program for your pharmacy channel
What you will cover
Module 1: The Retail Pharmacy Environment
Pharmacy Retailing and Channel of Distribution
Global Trends in Retailing
Retailing Biggest Challenges
Today Retail Pharmacy Environment
Module 2: What Customers Really Want
Uncovering Your Customers Hierarchy of Needs
Understanding the Customer Decision Making Process
Customer Behavior Models
Module 3: Retail Pharmacy Strategies
Strategies for Competitive Advantage
The EST Model: Achieving Strategic Positioning
Module 4: Pharmacy Sales Performance Measurement
What to Measure and When?
Financial Analysis and Management
Retail Ratios and Gross Margin Analysis
Auditing the Retail Store Performance
Understanding the Strategic Profit Model
Computing the Return on Net Worth
Module 5: Retail Pharmacy Sales Management
The Role of Pharmacist, Technician, Sales Associates
Relationship Selling and Retailing
The Importance of Recruiting Superstars
Developing a Candidate Profile and Interviewing Skills
Motivating the Sales People
Define and Measure Metrics and KPIs
Module 6: Customer Service Management
Trends in Customer Relations
Shaping Customer Perceptions
Developing Your Own Service Strategy
Customer Service Requirements
Facts About Customer Complaints
A Retail Success Blueprint
Study Time
This practical training program is designed with:
16 hours training - 2 days
Schedule
New York
7,000 $
17 Apr & 18 Apr 2025
Enroll
HCMC
7,000 $
29 Apr & 30 Apr 2025
Enroll
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